Lexis is doing more with Avios
Music Given Age Ratings.
No longer will it be just movies with the ominous red 18 emblazoned on them to deter us – now YouTube and Vevo videos will get the same treatment. The government has implemented new rules for music videos due to underage audiences having unlimited access to content which many believe to be adult-themed.
The move comes as researchers found that we spend more time on YouTube than watching TV. So far, only one video has been slapped with the highest warning of 18 – Couple of Stacks by Dizzee Rascal. As it’s a UK-governed rule, only videos from the UK will be given a rating of either 12+, 15, or 18, meaning Nicki Minaj’s Anaconda video is safe, for now.
In the agency
What we’ve been working on
To celebrate Avios’ Do More campaign, a pop-up photo booth was installed inside Gatwick North terminal with the aim to encourage people to do more with their Avios and treat loved ones to fantastic rewards from flights and upgrades to hotel rooms and spa days. Once in the departure lounge, holiday goers could visit the booth and have photos taken with fun props and travel related backdrops to get their holiday off to a memorable start.
The Avios team recruited Made in Chelsea’s Louise Thompson and her mum Karen to help promote the booth at Gatwick which resulted in some great shots and coverage.
What Are We Watching?
Friends Deleted Scene
This week everyone’s talking about a scene from Friends that none of us had seen! The deleted scene, which shows Monica and Chandler making bomb-related jokes at the airport, was taken out because the episode was due to be aired soon after September 11th 2001.
“Friends Airport Security (deleted scene)”
A Minneapolis-based company made a completely blank video and put it on YouTube as a pre-roll ad to see how many views it could get. The view count was over 100,000 the last time we checked!
The project was designed to show how view counts aren’t the most important statistics when reviewing ads, instead engagement should be the key factor.
“The Blank Video Project”
What We’ve Been Sharing This Week
England now has it’s own Disneyland! (kind of). Banksy has created a whole park’s worth of art, following a demented Disneyland theme, and named it “Dismaland Bemusement Park”. The installation in Weston-Super-Mare is open to the public for about a month, and is definitely a must-see!
Foo Fighters Rick Rolling
Just when we thought it would be impossible to love the Foo Fighters even more, we were proven wrong. Check out this great video of the band Rick rolling The Westboro Baptist Church.