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Lexis wins Chivas Regal consumer PR

Whisky SourLexis has won the consumer PR business for Pernod Ricard UK’s iconic Scotch Whisky brand, Chivas Regal, following a competitive pitch.

Lexis has been appointed to handle PR and increase brand awareness in the UK, which includes local activation for its ‘The Venture’ global competition, and media support for its ‘Made for Gentleman’ series. Lexis will also provide strategic support and will run the Chivas Regal UK press office.

Lexis’ appointment comes at an important time for the brand in the UK. Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity.

Andy Stafford, Associate Director, is leading the account at Lexis, reporting to Will Jukes, Senior Brand Manager, Pernod Ricard UK.

Rowan Usher, Pernod Ricard UK, says, “Lexis showed exceptional creativity that was underpinned with robust strategy and insight across multiple platforms and they will help take our exciting campaigns to the next level.”

Andy Stafford, Lexis, says, “It’s fantastic to add such a famous whisky brand to our consumer portfolio. Previous experience across luxury brands was important when considering our approach, but we also invested considerable time in understanding the premium spirits business and its target audiences.”