With offices in 220 countries, DHL Express is a truly international business and has an important role to play in the global trade marketplace.
In the UK, DHL Express wanted to highlight its expertise in exporting, and position the business as a trusted partner and advisor to small and medium sized businesses who are looking to expand overseas.
Each quarter, Lexis works closely with the British Chambers of Commerce to launch DHL’s Quarterly International Trade Outlook, a economic report which shows levels of confidence in the export market among small and medium sized businesses, as well as actual export levels.
For each report, Lexis helps develop the most compelling story out of the data, and plans and executes a media and stakeholder launch campaign. A recent Trade Outlook was launched at the British Chamber of Commerce’s Export conference, seizing the chance for the best possible backdrop for a high level trade discussion based on the report.
Each Trade Outlook helps position DHL as an authority on the export market and secures at least 50 articles of coverage across national business print and broadcast outlets, as well as specialist trade media publications.